<p class="MsoNormal">Hello, all! Let's chat about b2b content syndication, and how it can be an effective path to scalable lead generation for marketers. When we distribute quality content, through a trusted third-party publisher, to target audiences that are likely to engage and convert, the potential for producers of quality content is huge. How have members here developed syndication programs to enhance campaign success or build industry authority? We'd love to hear a few stories about partnerships that led to a fast-tracked pipeline&mdash;what the challenges were in qualifying syndicated leads or calculating your ROI for that lead source in the overall marketing mix.