I’m wondering whether CRM can help jewellery stores understand existing customers well enough to create more relevant follow-ups. For example, someone who bought one type of jewellery previously might return for another occasion later. HelloGrowthCRM came up while I was researching CRM software India. Has anyone measured average order value before and after using CRM? Did better customer follow-up increase the typical purchase from, say, ₹15,000 to ₹20,000?