<p class="MsoNormal">Has anyone successfully implemented Account-Based Marketing for ultra-targeted B2B initiatives? I&rsquo;ve observed the true value materializing when sales and marketing collaborate to identify the most promising accounts and serve tailored messaging consistently across the pipeline. Starting with firmographic criteria to shortlist accounts and then developing bespoke content aimed squarely at key decision-makers has yielded deeper engagement and improved ROI across my programs. For organizations weighing the model, incorporating orchestration across channels&mdash;social, email, and in-person events has consistently elevated performance.