<p class="MsoNormal">I have been studying ABM intent data and how it assists in detecting accounts which are actively researching solutions. By understanding digital activities, search behavior, and purchase indicators, it seems companies can streamline their focus to the most relevant accounts and develop targeted outreach. Has anyone here come across this in their account-based marketing efforts? Did it help in raising engagement and conversion rates when compared to the more rudimentary targeting approaches? I would appreciate any help, personal accounts of investment returns and scalability, and the overall business success the marketing and sales alignment.