<p class="MsoNormal">Selecting the best Intent Data Provider can help you to develop better Sales and Marketing plans. These providers can track buyer intent signals like searches, content consumption, and engagement to identify prospects that are most likely ready to engage. Companies who leverage intent data can now prioritize specific accounts, create customized campaigns, and overall reduce wasted time and effort. Many professionals have discussed on forums how deal closures are accelerated, lead quality is improved and their Sales Teams are better informed and more effective based on intent driven insights. It is becoming increasingly apparent that Intent Data is not a competitive advantage for companies, but a competitive necessity to compete and win in today&rsquo;s business-to-business fast-paced environment.