Been producing explainer videos for both markets. The production approach differs massively:

B2B needs:

- Longer format (90-120 seconds vs 60)

- Data-driven messaging, not emotion

- Professional voiceover (no quirky characters)

- LinkedIn-optimized aspect ratios

- Credibility markers (client logos, stats)

B2C thrives on:

- Snappy 45-60 second spots

- Emotional hooks in first 3 seconds

- Character-driven storytelling

- Mobile-first vertical formats

- Entertainment value

Biggest mistake? Using the same explainer video production company for both. B2B specialists understand decision-maker psychology. B2C studios nail viral potential.

Choose partners who've crushed YOUR specific market. Portfolio relevance > production fancy.