Research​‍​‌‍​‍‌​‍​‌‍​‍‌ indicates that roughly seventy percent of today's marketing professionals think niche targeting is much more effective than broad strategies. Firms using Industry-Specific Marketing Services tend to have an edge because they 'get' their segment's specific pain and pleasure points. If your business is in a very specialized professional field, then a typical general strategy may very well miss out on the very aspects that make your brand standout.