Every time I search for apps myself, I notice that they appear in a certain order in search. But that order obviously isn’t random and doesn’t change every single time. What actually affects the ranking?

I always thought it was all about overall ranking. Meaning that popular apps with the most downloads would be at the top, while apps with few or no reviews, low ratings, and so on would stay lower.

If someone actually knew the exact algorithms in Google Play, the App Store, and all other platforms and social media, there would be no promotion problems at all. Ranking positions are affected by keywords, reviews, app ratings, number of installs, and even growth speed. For analyzing all of this, people usehttps://asomobile.net/en/ or other similar tools. Tracking everything manually in a systematic way is difficult. But basically, the stores themselves decide which apps to show higher based on activity and app quality.