It could be used when there is a lot of information being stored by a business, but they are not getting useful information from it. These are typically things like examining customer behavior, sales patterns, unusual activity or market trends. A data mining service can be used to discover relationships and patterns which may be not easily identified using simple reports. It is crucial to identify a business question before beginning analysis instead of just analyzing data for the sake of it. When you require outside professionals to structure and analyze complex data sets, companies like Datalance can be of assistance.